The worldwide Video on Demand (VOD) market is projected to be worth $61.4 Billion by 2019 according to Markets and Markets. If you’re like most people in the content business, you want to cash in on the growth online, but might be lacking the necessary technical expertise in-house. Fashionation.tv, owned by Canadian content production company, Conceptual Films, recently went from making nothing online to successfully monetizing its 400+hrs of content through a branded site by leveraging Crowdlinker’s VOD platform.
Most companies don’t have the time and money to invest in technologically complex delivery platforms to reach their audience online. However, with the proliferation of video on demand on the Internet, if you don’t offer your content in a way your customers expect you to, you are losing out on the opportunity to monetize it. This is lost revenue, which otherwise can be captured by making your content library available online on demand in regions where you own the rights to that content.