The worldwide Video on Demand (VOD) market is projected to be worth $61.4 Billion by 2019 according to Markets and Markets. If you’re like most people in the content business, you want to cash in on the growth online, but might be lacking the necessary technical expertise in-house. Fashionation.tv, owned by Canadian content production company, Conceptual Films, recently went from making nothing online to successfully monetizing its 400+hrs of content through a branded site by leveraging Crowdlinker’s VOD platform.
Most companies don’t have the time and money to invest in technologically complex delivery platforms to reach their audience online. However, with the proliferation of video on demand on the Internet, if you don’t offer your content in a way your customers expect you to, you are losing out on the opportunity to monetize it. This is lost revenue, which otherwise can be captured by making your content library available online on demand in regions where you own the rights to that content.
Just how big is the opportunity? Q1 2015 alone saw 43% growth year-over-year in video ad views and 40% growth in video views according to FreeWheel Video Monetization Report. Between November 2014 and April 2015, we’ve seen an influx of OTT offerings from Shomi, CraveTV, Yaveo, Presto TV, Stan, Hotstar, Nolim Films, Sling TV, Playstation Vue, Noggin, CONtv and HBO Now. In the U.S. market alone, 65 video services either offer services today or have plans to announce services later this year, according to Parks Associates.
How Fashionation.tv created a new revenue stream online
The case study below illustrates how one Canadian content production company was able to leverage Crowdlinker’s video streaming platform to create a new revenue stream by monetizing its content library online through a branded VOD website.
Fashionation is a Canadian content production brand, specializing in delivering travel, lifestyle and fashion programming. Their goal was to start making money off of their library of 400+ hours of content through a branded website in Canada and the U.S. Let’s take a look at how we enabled our client to start making money off of their content, become positioned for success, and grow their brand online.
- Create a beautiful looking branded website with a great user interface.
- Make the website load content fast. Web performance optimization of videos and images is paramount for optimal usability.
- Enable the client to monetize the video through pre-roll and mid-roll video ads delivered through an ad network of the client’s choice.
- Deliver on the client’s expectations in a cost-effective manner.
- Make sure the content library is geo-restricted to Canada and the U.S. The client does not have streaming rights outside of these territories.
- Instead of doing a costly native mobile app, we had to deliver a mobile optimized solution that looks equally great on all devices. This is quite challenging.
How Crowdlinker delivered on the challenge
We sat down with the client and identified their requirements and expectations to make sure our platform would meet them. Once we locked in the requirements and signed off on the paperwork, the deployment took several weeks of work. Here are the key features of the fashionation.tv website, which should give you a good idea of how it’s set up on the back-end and on the front-end.
The home page is structured in the following manner:
- Banner carousel to highlight certain content
- Featured video section, which automatically plays a video on mute. This provides for more interactivity on the page.
- “What’s On” is an opportunity for the client to highlight certain series
- “Popular Episodes” automatically displays episodes from different series with the highest view count.
- “You May Like” suggests relevant series or one-off episodes that an end-user might find interesting based on the viewing history.
The “Featured video” embed has the same controls as the default video player.
The FNTV LIVE page runs a live feed from Pluto.tv. Think of it as a linear feed of content broadcast live.
The back-end is based on WordPress. We chose WordPress thanks to a large community of developers supporting it and a ton of plugins available to accomplish pretty much anything.
Each video episode as a result gets its own post in WordPress. The WordPress backend interface is quite easy to use.
Each series on the website has a dedicated page with a list of episodes, broken up into seasons. This is part of the custom development that we did. WordPress does not support this kind of hierarchy by default.
Each video is displayed on a dedicated page. We have the flexibility to embed any video from virtually any source, such as YouTube, JW Player, Kaltura, Ooyala, Brightcove, etc.
Below each video you’ll find other episodes from the same series. We try to surface other relevant content from other series that you might enjoy in the “Episodes You May Like” section. The user interface is meant to be as user-friendly and simple as possible to navigate. The “Share on Facebook” and “Share on Twitter” buttons enable 2-click syndication on social media.
Fashionation had strict legal obligations not to display its content outside of Canada and the U.S. Not a problem. Crowdlinker’s solution supports geoblocking in any geographic region to ensure compliance with your contractual obligations.
The entire website is optimized for viewability on smartphones and tablets.
A typical question we get asked by prospective customers is how much money they can expect to make from their own website? This is a great question and depends to a large degree on how large of an ENGAGED audience you can build. The quality and relevance of your content to your audience will play a key role in whether they stick around, bookmark your site and will keep coming back. ONE by AOL is one option you can consider as your monetization vehicle. They offer an easy way to embed video ads in most video players out there.
As you can see, if you have compelling content for which you have streaming rights in certain territories, you can create a new revenue stream by monetizing your video library through your own branded website.
If you know anyone who might benefit from Crowdlinker’s solution, please share this article with them. For more details on the Crowdlinker platform, visit crowdlinker.com or email email@example.com.